Research On Interactive Video Of Station B From The Perspective Of Interaction Ritual Chains

As a brand-new form of video,interactive video uses interactive technology to allow users to play the role in the play,control the fate of the characters,and freely choose the plot through branching plots,participating in choices,and multiple endings,thereby bringing users a high degree of participation.Interactive viewing experience.With the further development of 5G technology,interactive video has ushered in a new outlet for the video industry in the mobile Internet era,and has become Bilibili Barrage Network(hereinafter referred to as "Bilibili"),i QIYI,Tencent Video,Mango TV and other major The content direction of the key layout of mainstream video platforms.Station B is currently the only platform that allows users to make interactive videos independently,and its interactive videos are more representative and unique in terms of quantity,content,participation and interaction mechanism.From the theoretical perspective of Randall Collins’ "Interactive Ritual Chain",this paper conducts an in-depth investigation of the interactive behavior of the interactive video at station B,analyzes the formation process and results of its interactive ritual and the formation of the macro ritual chain,and points out that the current station B Based on the problems and hidden concerns of interactive video,suggestions for future development are put forward.In the interactive video of station B,there are three main user interaction behaviors,namely the interaction in the interactive narrative,the interaction between users,and the interaction between users and the platform.The interaction between users and platforms and between users limits the identity of outsiders and establishes shared group symbols and group emotions;the interaction in narrative enables users to have an “empathy” effect with characters,projecting their own emotions on In the content of the story,and generate corresponding emotional stimulation,stimulate collective excitement,generate strong emotional energy,and also form group identity,generate a sense of morality to maintain group justice,and promote the formation of interactive rituals.A successful ceremony can produce strong emotional energy,group symbols,group solidarity and a sense of morality.Through the continuous repetition and cycle of the ceremony,a macro interactive ceremony chain of the interactive video at station B is formed.In the interactive video of station B,the obvious interactive ritual chain based on the interactive behavior between users and the potential interactive ritual chain based on the user’s narrative interactive behavior are intertwined and superimposed,forming a unique interactive ritual market for the interactive video of station B.As key resources,emotional energy and symbolic capital are continuously exchanged and accumulated in the interactive ritual market.In the end,not only the distribution of emotional energy has been changed,but also the transformation from short-term to long-term has been completed.The unique personalized symbols of the interactive videos at Station B enhance the stickiness between users,creators,and platforms.Interactive video at station B has revolutionized the development of video.However,due to the constraints of production mechanism,technological development,commercial realization and other factors,the development of interactive video is still in its infancy.False ceremonies affect the interactive immersion experience,and technological development also restricts The quality of the ceremony and the commercial realization channels of interactive videos are relatively simple,and there are still cultural concerns in terms of social benefits.In the future development,the interactive video of station B needs to optimize the interactive mechanism and enhance the interactive experience;actively embrace technological development to improve the quality of the ceremony;make full use of key resources to promote value conversion.At the same time,Station B should also establish relevant gatekeeping mechanisms and incentive mechanisms to promote the production of more excellent works and promote the high-quality development of the interactive video industry.