Chinese version Running Man,a phenomenal member of those,launched by Zhejiang Satellite TV,has experienced over four-year(seven-season).The reason which allowed it stand out from the others is that the program has always been at the forefront of innovation and development of reality TV shows.And it is in order to“built a Chinese brand” for the mission.So it has taken constant attempts of absorbing great elements from creative shows about Chinese traditional culture.Traditional Chinese culture is the source of cultural self-confidence.The popularity of traditional Chinese culture in various of shows has not diminished,which reflects the cultural needs of local audience and allow producers to perceive the huge markets.Under the policy of promoting traditional Chinese culture,Chinese version Running Man,as the reality TV show brand program,makes full use of traditional Chinese cultural elements to renew itself in order to get out of the bottleneck period of outdoor reality show development.From the perspective of the traditional culture,this paper is certain of its research ideas and approaches within its research subject---Chinese version Running Man and a comprehensive analysis of the contemporary domestic and overseas research status.Then,is about my in depth analysis on the Chinese version Running Man's decision on absorbing traditional culture elements to achieve creation.Chinese version Running Man introduces the traditional cultural spirit in the program,presents the historical and cultural cities of China in the program scene,even develops traditional custom culture to enrich the program.Not only has these innovative strategies met the requirements of audiences for entertainment and culture,but also it successfully got rid of the embarrassment of the original program mode,and brought the new Chinese business card to the world to spread the Chinese traditional culture all over the world.This article comprehensively analyzes the specific performance of the program where it uses traditional cultural to innovate itself,and summarizes the feasibility innovation strategies and improvement methods that can be extended to reality TV show.It also broadens the theory of traditional culture theory and the reality TV shows,providing a good reference for creating a Chinese brand's reality TV show. |