| In recent years, the development momentum of China’s reality show is strong, all kinds of reality shows have boarded the silver screen. Some programs, many of them loved by everyone, such as Zhejiang Satellite TV launch in 2012, "The Voice of China." While "The Voice of China." successful reality show flooding, homogenization serious problem has not been resolved.2014 Zhejiang Satellite TV has launched a large-scale outdoor gear athletics star reality show- "Chinese Runing Man", followed by the introduction of foreign copyright boom. This paper mainly through the comparative study of China and South Korea, "Chinese Runing Man" of success, and then to the reality show on the road to explore the development of our country. Introduction of foreign copyright how to complete a successful transition program localization, after localization And how innovation is the core of this paper wants to reveal. Interpretation of the article spread principles behind the Korean version of the program, as well as analysis of the reasons for the success:as excellent host team, cross-cultural marketing programs...Korea over the original program’s success analyzed systematically. "Chinese Runing Man" of China innovations: promote traditional culture with Chinese characteristics, and many other aspects of the theme of the game...also made the depth of the excavation. Thesis by "Chinese Runing Man" and "Running Man" case studies, as well as the integrated use of literature and comparative study reveals the development of the reality show introduction, learning and innovation development. For the analysis, and comparative study of the success of the original with the Chinese version of the program reveals the success of the introduction of foreign copyright reality show Road. For how to introduce, to learn what and how to study the issue of innovation and on the reality show how the problem of localization and innovation has made guidelines. |
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