Research On The Informatization Strategy Of Cold Chain Logistics Enterprises Under The Background Of "Internet +"

The competitiveness of enterprises is the guarantee for the long-term development of enterprises.It is a common method to obtain competitive advantages by formulating effective enterprise strategies.In recent decades,the cold-chain logistics industry has been engaged in many cold-chain logistics enterprises.Without a clear competitive advantage and the competition of multinational cold-chain logistics enterprises,China definition cold-chain logistics enterprises have also encountered unprecedented severe challenges.Under the background of the rapid development of information technology and the Internet,this paper studies how to improve the competitiveness of cold-chain logistics enterprises by using information strategy.Has become a significant and urgent research topic.Based on this,this paper puts forward the information strategy of cold-chain logistics enterprise,which is to integrate the enterprise development strategy into the enterprise information construction.Make full use of the value of information technology and the Internet in the enterprise strategy,this paper proposes that the information strategy is to use Internet thinking and technology,modern information technology,The internal operation information of the enterprise and the upstream and downstream information of the supply chain outside the enterprise are integrated and digitized.So that enterprises in the enterprise strategy implementation process more efficient.This paper uses the case study method,selects the cold chain logistics industry representative Z cold chain logistics enterprise,systematically combs the Z cold chain logistics enterprise present situation,the service scope,summarizes this enterprise information construction situation and the insufficiency.This paper analyzes the competitive environment of Z cold-chain logistics enterprises by using Porter definition five-force competition model,finds out the strategic direction and the relationship between the strategic orientation of the enterprise and the information strategy,and summarizes the strategic objectives of the enterprise definition informatization.The overall design idea,overall planning and implementation process of the information strategy are put forward,ensure that the enterprise information strategy can be implemented successfully and obtain competitive advantage.Through the research on the information strategy of Z cold chain logistics enterprise,it opens up a new direction for the research on the development mode of cold chain logistics.It plays a positive role in enhancing the competitiveness of cold chain logistics enterprises and improving the efficiency of cold chain logistics supplychain operation.