Research On The Interactive Behavior Of Online Game Users

As the communications pioneer McLuhan said,"Game" is a medium of communication,an extension of individuals or groups,and a common way of communication in human society.With the breakthrough and reform of mobile intelligent terminal and Internet technology,the combination of game and mobile network makes mobile games have a large user group in China.Games have changed their lifestyle,and social games have become a way for young people to quickly find common topics and make friends.Therefore,this paper takes Tencent mobile game "Honour Of Kings",the mobile game with the largest number of users and the highest activity,as the research object.This paper discusses the psychological motivation behind interactive behavior and further considers the influence of social behavior in virtual space on reality.In the author’s opinion,the user group of "Honour Of Kings”presents the characteristics of balanced and young male and female ratio.They tend to stick to games,and social motivation.immersion motivation and achievement motivation are the reasons for their use of games.The interactive behaviors of game users can be roughly divided into individual interactive behaviors in team games and group interactive behaviors in BBS communities outside games.Within the game platform,in line with Collins’s "interactive ritual theory" characteristics.In the ritual of group play,rivalry and competition can produce emotional energy and identity symbols through teamwork.Based on the appeal for further accumulation of emotional energy and identity symbols,game users will choose platforms outside the game to meet this psychology.In the commune interactive field of game social groups and game teams,users can gain a sense of belonging and accumulate emotional energy.In the square interactive field of BBS,users exchange information and produce game knowledge,so as to improve the identity symbol in the game.The psychological motivation of’ game users’ interactive behavior can be summarized as satisfying the release pleasure of entertainment "carnival" in the virtual space,the social satisfaction of deepening strong relationship and expanding weak relationship in the game,as well as the identity construction needs of "background" presentation and improving self-cognition in the game interaction.Finally,the author believes that on the one hand,interactive behaviors in virtual game space can realize flexible changes of social scenes between online and offline and virtual reality.At the same time,the values in virtual games are also influencing the socialization process of individual reality,and the identity symbols in virtual games are also deconstructing the inherent hierarchical concepts in the real world.However,it should also be noted that the alienation of games brings indifference to the life world,and the open interactive space leads to such practical problems as fast food user interaction.