Study On The Interaction Effect Of Tiger’s "Glory Of The King" Live Broadcast Under The Perspective Of Interactive Ritual Chain

With the entry of e Sports into the Asian Games,the discussion of e Sports has gradually heated up.In China,e Sports users are increasing year by year,and in addition,the continued expansion of the user base has contributed to the further expansion of the audience for e Sports events.However,there is still a large amount of unmet demand for viewing matches.As a result,the rapid rise of pan-entertainment live streaming platforms,with their relatively low access mechanism,has gained extremely high attention.Viewers can interact with anchors and other viewers by posting various kinds of gifts and pop-ups in live broadcasts,and this new social approach provides users with more fun and participation.This paper takes the interactive ritual chain as the theoretical basis,and the research object is the "Glory of Kings" game live broadcast on Tiger Live platform.In the argumentative link,the analysis and research are carried out through face-to-face interviews and questionnaires,and on this basis,SPSS software is introduced to carry out multi-dimensional processing and analysis of relevant data.The study explores and analyzes the establishment,development and feedback of the interactive ritual chain of "King of Glory" live broadcast by Tiger,and effectively composes and summarizes the textual information of its live viewers by combining content analysis method,and further digs into the influence of emotional experience and interaction of each stage of participation.It is found that there is a positive relationship between interaction and the development of the corresponding ritual chain during the live broadcast of Tiger’s Glory of Kings.In practice,capital investment tends to have a positive relationship with interaction,and for the interactive ritual chain,there is a close relationship between interaction efficiency and contribution rate in terms of viewers’ sense of atmosphere,emotional experience,group symbols and moral standards.From the interactive rituals generated in each online game live broadcast,the participants’ highly focused content forms a certain degree of focus,generating an extremely strong sense of identity and honor in the process,and the aforementioned emotional experience and the expansion of the corresponding symbols are the driving forces that propel participants into the next interactive ritual chain.At the same time,the study also found the deficiencies in the live game platform.Based on the theory of interactive ritual chain,this study puts forward suggestions to solve these problems.