Research On Gamification Of Mobile App Media

In the past few decades,the main body of the media,the channels of information,the state of the economy,and the effects of communication have undergone dramatic changes and restructuring.Emerging media styles make up for and surpass the functional defects of traditional media.Media begins to integrate more attributes and shift from focusing on one way communication to multi dimensional development.In the past,the concept of communication as a means of control has gradually turned to recognize the subjectivity of the audience and the service function of the media,and there is an urgent need for the extension of humanity.Born out of game theory,the gamification of thoughts that motivates people's intrinsic motivation to change behavior begins to rise.Media gamification tends to become more prominent,and communication has shifted from the inside to the outside.From the perspective of media evolution,this study analyzes the operation mechanism of Taobao App through the summary and summary method,and summarizes the changes in the functions and rules of Taobao App after gamification.On this basis,starting from the perspective of the media environment change in the digital age and the liberation of the audience,the media needs of the digital aboriginal group are discussed,and the practical value of gamification thinking applied to the mobile app media is summarized.After research,we can conclude that gamification is an amplifier: the correct use of gamification strategies can help mobile app media to enhance user experience;gamification is not omnipotent: mechanically moving game elements can not achieve the effect of changing user behavior;gamification Can't reduce operating costs: Promote gamification interaction and participation throughout the user experience,with higher requirements for media operating capabilities and operational continuity.I hope that through this research,I can provide reference and inspiration for the gamification development trend of the media and the mobile game media gamification practice.