The Dissemination And Application Of Information Gamification

The game is seen everywhere in life.The elements of games embedded in human culture,and also satisfy all kinds of human spiritual and emotional needs.With the development of new media network,game inspires a new recommendation into people that they can achieve better communication by using game design elements in non-gaming situation,various of fields are putting into practice.From the point of view of media,traditional media are already in transition phase,applying the gamification to information communication,not only updates the information dissemination way which can keep pace with the times,but also fully releases the audience's initiative and freedom,brings more space for the information dissemination effect upgrade,it's an important embodiment of humanism in the media field.This paper contains four parts: The first part is the introduction that explains the research background,the purpose and the significance,summarizes the research status,introduces the research framework and the method of thinking;The second part is the elaboration of the related concepts,theories and the extension of theories,distinguishes between game and gamification,introduce three pathfinders in gamification of information dissemination then makes extension of the theoretical parts;The third part from chapter 3 to chapter 4.Summing up the development courses,subjects,routes,overall states and differences in the characteristics of gamification of information dissemination in various fields through the analysis of cases,gazing the essences of the gamification elements at the perspective of communication,and combined with the related theories of psychology,discussing the specific application of each elements;The forth part is chapter5,narrates the dilemmas of the present information dissemination gamification,looks forward to the future of gamification from the aspects of technological development and professional training.