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A Study Of Network-media——A New Milestone Of Media Evolution

Posted on:2001-09-10Degree:MasterType:Thesis
Country:ChinaCandidate:L P ShiFull Text:PDF
GTID:2168360002950511Subject:Journalism journalism and communication theory
Abstract/Summary:PDF Full Text Request
With the emergence of the communicative feature of Internet, it is being adopted as a means of mass communication. In this sense, the network-media is acknowledged to come into existence. From the viewpoint of media evolution, the thesis uses the historical descriptive-research to make an analysis of the new media such as the birth and growth of the network-media, the communicative feature of the network-media, the rule of network-media development, the prediction of its trend and its possible problems. The thesis concludes that as a new milestone of media evolution, the network-media is the fourth media as well as the new media. On the basis of continuation and extension of traditional media, it challenges and excels them with its interactive and individual characteristics. The old mass communication media shift from primariness to secondariness and the new media vice versa in the course of history.
Keywords/Search Tags:Internet, Media Evolution, Network-Media, Traditional Media, New Media, the Fourth Media
PDF Full Text Request
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