Interview Short Video "Situation" Column Research

In recent years,science and technology have subverted the civilization of human society at a high speed of development,and the society is developing in the direction of informatization,mobility and intellectualization.The media industry has also undergone a subversive transformation under the impact of new technologies.Short video,as a way of information transmission with distinct characteristics of the new media era,has developed rapidly and become an important way for people to obtain information.Short videos have high transmission speed,and it is easy to understand,which greatly improves the efficiency of information dissemination.Profile,an important interview report,has begun to upgrade itself by means of short videos,and some excellent short videos have emerged,which have been favored and sought after by the audience.New media are reshaping the audience's habits of obtaining information.As an important form of news reporting,character interviews are also changing with the development of society.Traditional character interviews and TV personality interviews can no longer meet the needs of the audience.Person interview,an important interview report,has begun to upgrade itself by means of short videos,and some excellent short videos have emerged,which have been favored and sought after by the audience.The research object of this paper is the "Hard Talk with Wang" of "Our Video" of "New Beijing News",which is a short video based on profile.It breaks away from the limitation of text length and video length of traditional profile before,and turns the original lengthy character interview fragments into an independent but interrelated short video,and then gathers them in the form of special topics,which is greatly mentioned.It improves the watching feelings of the profile and lowers the threshold of audience viewing.This way of presentation also puts forward new requirements for the persona interview team.Creators need to show the information they want to convey on limited video footage,and also need to show the details of the interview selectively and hierarchically.This article is mainly from the perspective of the creation of short videos of profile,exploring the production and dissemination strategies of the short video interviews column Hard Talk with Wang of "Our Video" of New Beijing News.Through text analysis of its videos,This paper summarizes the innovations and shortcomings of the column.Finally,it puts forward development suggestions and strategies for the current creation of short videos of current profile.