Research On The Operation Mode Of Short Video Of Mobile Phones

With the popularity of smart phones,short video began to become the first choice for people to spend fragment time.UGC(user production content)and PGC(professional production content)produce and post short videos which take the short videos industry to a new level.It is necessary for people to know the operating model of short videos and adapt to it.Therefore,this article tries to start from the mobile short videos and select several major domestic mobile phone short video operators,such as Miao Pai? Mei Pai? pear video and other mobile APP to analyze mobile phone short video operation status.This article talks about the operating model including the content management,platform management,technological innovation,profit model.The writer will find the problem from the operating of the short videos.For example the operator has difficulties in supervising the complex content.In addition,disorganized content and technology innovation influence the development of short videos.In the future,short videos will integrate telecom industry chain and excavate the values of long tails.Meanwhile,it will cooperate with electricity company and take part in active marketing to make more money.This article will give the reference to the people who want to join the short videos making.