The Breakthrough And Development Of "the News Network" In The Context Of Short Video

With the rapid development of the Internet,the new media of short video and information are suddenly emerging,and the media industry is quietly undergoing changes.Facing the strong competitiveness of the new media,the traditional mainstream media need to find solutions urgently to meet the challenges and stick to their positions and firmly grasp the right to speak.Under the impact of media reform,the audience rating of “the News Network” is also challenged.With the strong support of the national policy to promote the integrated development of traditional media and emerging media,“the News Network“seized the new opportunity created by the environment of short video and released the short video “Anchor Talk Network”,which was widely spread on new media platforms and achieved quite good results.It effectively opens up the public opinion field of new media,improves the effect of information communication,and strengthens the advantages of cultural propaganda.This paper first analyzes the challenges faced by “the News Network” under the background of the rapid development of Internet short video.Secondly,it discusses the new opportunities brought by the development environment of short video for the integration development of mainstream media.Then,the advantages presented by“Anchor Talk Network” as a typical case of traditional mainstream media integration and development are elaborated.Finally,the short video of "Anchor Talk Network" is studied to provide inspiration for the further integration and development of mainstream media for reference.