Research On The Current Situation And Problems Of The Spread Of Short Videos Of Books On The Dou Yin Platform

With the continuous maturity and development of mobile Internet technology,short videos have become new publicity platforms and channels in various industries.Book short videos are an important part of a series of in-depth integration measures between the traditional publishing industry,mobile Internet and new media,and are the external manifestation of "Internet + publishing industry".The rapid rise of short video,with its decentralized characteristics,provides audiences with relatively complete and massive information in fragmented leisure time.In addition,with the use of big data and algorithm technology,short videos add "tags" to each audience,A tailor-made short video content is pushed by an audience to achieve "precise" access to the content.The integration of the book publishing industry and short videos is a new exploration of book promotion and promotion.In the early stage of development,it showed strong vitality but also had many problems,such as irregular operation of book short video accounts,lack of guidelines for book selection,and short video quality Poor and short videos,and lagging account branding.The existence of these problems is not conducive to the full integration and development of the book publishing industry with new media such as the mobile Internet and short videos.Only a deep understanding of short videos and the relationship between books and short videos,clarification of existing problems and targeted improvement suggestions can help The development of book publishing industry and book short video brings new opportunities.This article takes the content published by the enterprise-certified book short video account in the Dou Yin short video platform as the research object,using literature analysis,observation,and participation methods to analyze the characteristics,types,and development status of current book short videos.The problems existing in the development are summarized,analyzed and summarized.In the introduction,the first chapter describes the research background,research purpose,research significance,research status and development trend of this thesis.At the same time,it defines and elaborates the core concepts,research content and research methods;the second chapter discusses the rise of short video books.The third chapter analyzes the dissemination mechanism and trend of short videos of books;the fourth chapter studies the main body and characteristics of short videos of books;the fifth chapter analyzes the effects of short videos of books;the sixth chapter adopts Summarize the analysis conclusions of the previous chapters,draw the shortcomings of short videos of books,and propose optimization strategies.The research results of this article can promote the development of the integration of the book publishing industry and short videos,and have reference significance for the promotion of public reading.