Research On The Achievement Report Of People's Daily On The 40th Anniversary Of Reform And Opening Up

During major national festivals,important anniversaries and the opening of the party congress,the news media will launch relevant reports based on the theme of this achievement,which has become a routine work.In December 1978,the third plenary session of the eleventh central committee put forward the basic state policy of reform and opening up.Since the implementation of the reform and opening-up policy 40 years ago,great changes have taken place in all aspects of the country.The achievements made in this period are not only felt by the public,but also provide reference experience for other countries in the international community.The news media is an important platform to tell China's stories well and spread China's voice.It is obvious that the coverage of achievements affects the establishment and building of national image.With the continuous progress of the society,the iteration and upgrading of technology,the degree of media integration is deepening,the omnimedia era comes into being,the production mode and presentation form of news also changes,and the reports launched by news media become more and more diverse.In the new era background,achievement report still occupies the main position,and the research on this subject still has strong practical significance.As a party newspaper,People's Daily not only transmits the national trends,but also actively explores the road of self-reform.It is a very representative pioneer in the mainstream media,and its achievement report launched on the occasion of the 40 th anniversary of reform and opening up has also made remarkable achievements and gained a high degree of discussion.This paper takes the achievement report on the 40 th anniversary of Reform and opening up launched by People's Daily in 2018 as the research object.It mainly adopts quantitative and qualitative methods.Secondly,text analysis method is used to make a detailed and in-depth analysis of the text of the report from four aspects,namely,report planning,content,method and communication means.Then summarize the characteristics of this achievement report and consider the reasons for the success of People's Daily.Finally,on the basis of the achievement in this paper,how to innovate for the mainstream media reports put forward some Suggestions,through the innovation model,into the common people to increase the appeal reported,endowed with the spirit of media product achievement report,innovative media report form and precision according to the characteristics of the different platforms on the content and so on,in order to achievement reports in the media innovation to provide some idea of The Times.