Research On The Text And Dissemination Of TV Original Cultural Variety Shows In My Country

Chinese original cultural variety shows relies on the excellent Chinese traditional culture as the main content.It is a video program form which combines culture,entertainment and originality to promote "Chinese value" by independent innovation of the program form.Since the sixth plenary session of the 17th CPC central committee put forward the strategic goal of"building a powerful socialist country".A series of phenomenon-level original cultural variety shows,such as "hero of Chinese characters","Chinese poetry conference","inheritor","face of Chinese characters","the reader","national treasure" and "the spread of the classics",are emerging on TV screens and video platforms.Research on such shows is also booming.At present,domestic researches on TV original cultural variety shows are mostly individual cases,while the overall analysis on the transmission characteristics of such shows is rare.Therefore,it is necessary to conduct a systematic study on its transmission characteristics,so as to promote the transmission of Chinese values,in order to achieve cultural guidance,strengthen cultural self-confidence,enhance cultural identity,the construction of cultural power and contribute to the strength of the program.Based on Laswell’s mode of information transmission and Stuart hall’s TV discourse transmission,this paper which takes Chinese original cultural variety shows as the research object analyzes two extremely important and dominant factors-text and transmission to find out problems and put forward the optimization countermeasures.This paper discusses from six parts:The first part is the introduction,which mainly clarifies the background and research significance of the topic,reviews relevant research literature,and establishes research ideas,research contents and research methods.The second part is the overview of original cultural variety shows,which clearly defines the meaning of original cultural variety shows and systematically discusses the development process and value of original cultural variety shows.The third part mainly analyzes the text of Chinese TV original cultural variety shows from the text representation and recreational construction.The fourth part is the transmission analysis of Chinese original TV cultural variety shows,which mainly discusses the transmission mode of Chinese original TV cultural variety shows from the two aspects of program transmission channels and integrated marketing transmission.The fifth part is the existing problems and optimization countermeasures of the text and transmission of Chinese original TV cultural variety shows.It mainly analyzes the existing problems from the existing text and transmission of Chinese original TV cultural variety shows,and puts forward the optimization countermeasures.The sixth part is the conclusion,which summarizes the text and communication characteristics of Chinese TV original cultural variety shows and prospects their development.