Research On The Innovation Strategy Of The Original Cultural Variety Program "Chinese Allusions"

A cultural variety show is a program that takes into account both cultural and entertainment attributes.It combines the appreciation of variety shows and the knowledge of cultural programs,and combines traditional culture with TV variety shows.It can not only show the charm of Chinese culture,but also improve the ratings and commercial competitiveness,and become the mainstream TV variety show.It has innovated the form of the program,promoted the fine traditions and virtues of the Chinese nation,inherited social responsibilities,and provided source power for localized creation.At the same time,the program content also existed.Relatively single,lack of originality in program production,and lack of "audience center,poor program dissemination,etc."Aiming at the problems existing in the current cultural variety show market,"Allusions in China" takes root in traditional Chinese culture,from both content and form In terms of content,presenting Chinese allusions through short plays,and expressing the essence of traditional culture in a "cultural television" manner;selecting popular Chinese allusions to highlight the rich cultural and historical heritage of the program.In terms of production innovation,outstanding The original themes of the program and the distinctive editing features;in terms of audience innovation,targeting students at the age of 8 to 12 years,to fill the gaps in the current stage of the program.In terms of communication innovation strategies,use social media to increase program popularity and create distinctive Regional advertising model,using new media technologies Technology to achieve the spread and development ofChina's traditional culture,and made a new exploration of the topic of integrating traditional culture vivid expressions.