Research On The Development And Change Of Knowledge Community Website

Zhihu community as a typical representative of the Chinese Knowledge Community website. its development in a certain extent reflects the development of Chinese Knowledge Community Web site, at the same time, it's knowledge sharing services and content in the field of the attempt to walking in the forefront of the domestic web site, its dissemination mode caused the author's attention. This article will observe and summarize the process of development and change from the development situation,the content mechanism, the communication mode, the content and so on, try to analyze the mobile internet age to know the development vicissitude of the Chinese knowledge-based website community represented.In this paper, the research mainly includes the following several parts:First, the development of informative community websites. Mainly by the impact of the mobile Internet technology to the traditional BBS BBS as the background, to analyze represented by zhihu the rise of a new type of knowledge-based community website. Zhihu spread development with the characteristics of the new media age,people gathered for interest, to act as the link of the network interactive question and answer form, compared with the traditional BBS appear more professional and simple; Its positioning elements than traditional BBS has also changed, this article from the content,the environment, the user on the key analysis, keywords, etc.Second,the operating mechanism of knowledge community website. Zhihu is a product of the era of cognitive surplus, its subject is a tree structure, its website is from the aspects such as the content of the mentioned above, the user, the environment,including content guide mechanism, the user training mechanism, incentive mechanism and the content of output zhihu subsequent build online product line.Third, the interactions of knowledge community website. The user through the answers together topics and interests, the virtual community by the "net margin" born"weak ties", people through the network, on the basis of their interests, preferences, value orientation and so on exchange messages,transmitting knowledge,ideas, emotions,spontaneous and free together. This article from the network edge relationship - "weak ties" to enhance the interest, the implementation of the virtual self, social and emotional support, and so on were studiedFourth, content knowledge sharing economy make cash - platform closed-loop effect. In 2016 was dubbed the first year of knowledge to liquidate. Do is content to share something on zhihu itself, the accumulation of it after a long time and accumulated a large number of users and the high quality content, but due to the limitations of the user in the search, sorting is difficult to effectively integrate his attention to the effective resources, it is brought on zhihu content of opportunity and its first commercial attempt by this direction. So this paper tries to research in large data environment on zhihu realized in the content aspect attempt.