Research On The Health Communication Of Female Care Apps

As a branch of communication,health communication has been receiving constant attention from medicine,health education,communication and other related disciplines since the 1940 s.The reason why health communication is important is that it changes people's behavior and lifestyle subtly through effective communication and transmission of health information,so as to grasp the true meaning of health.With the rapid development of China's science and technology and the Internet,mobile media has brought earth-shaking changes to the media market.More and more health apps have emerged and become leaders in promoting health communication.At present,domestic research on health communication is still a relatively young concept.Based on the current situation,this paper summarizes the development and evolution of health communication and illustrates the current situation of health communication in the era of mobile Internet.And innovatively selected the Angle of female care APP as the entry point,and defined and classified its concept,as well as the overall market status of current female care APP.To pick the pomelo APP,for example,analyzes its development and profit of new model,and based on the perspective of "five w" theoretical model to analyze in detail the pomelo health communication characteristics of APP,dialectically the advantages and disadvantages,and for the future about the women's health care class APP spread provide theoretical guidance and help,so that the audience can better play to use a mobile phone media to achieve positive role,to change the condition of their health behaviors and more effective to improve the public health literacy.According to the existing problems,Suggestions are given for accelerating APP development from the perspectives of micro APP developers and operators as well as macro governments.This paper makes some discussions on the health communication phenomenon in female care apps,hoping to help its development.