A Study On The Artistic Expression Of The Aesthetic Meaning Of "The Conference Of Chinese Poetry"

At the New Year of 2016,under the strong call of the revival of traditional culture,the TV program "Chinese Poetry Conference" was launched on the science and education channel of CCTV.When the first season of the program premiered,the audience rating reached the fourth place in China.The following year,the audience of the second season reached 1.163 billion person-times,which created the viewing climax of the program.Under the great attention and expectation,the third season came into being and won a burst of joy from the audience.The fourth season comes with the bell of the new year of 2019.From the 1st to 10 th day of the first lunar month,the "Chinese Poetry Conference" presented the audience with ten consecutive poem feasts.According to cctv.com,the viewership of the fourth season finale was as high as 1.5percent,ranking first in the same period.After the program is broadcast,the audience will be highly heated on the major social platforms,and the major mainstream media will also update the program.Under the background of the era of big data,the lack of local innovation in domestic TV program creation and the proliferation of a series of homogenous film and television works,the "Chinese Poetry Conference" appeared on the TV platform with its fresh and refined style,which shows the intrinsic demand of Chinese people to traditional culture and has enhanced the important position of culture in the development trend of the world and accelerated the pace of Chinese culture to the world.By using the methods of literature research,case analysis and induction,this paper makes a comprehensive study of the process,characteristics and values of spreading Chinese traditional culture and poetry culture in the Chinese Poetry Congress,and discusses the innovation and development path of the "Chinese Poetry Conference".This paper is mainly divided into five parts.The first part is a review of the relevant research on the four seasons program,introducing the background of the birth of the program and the current development of the program.The second part systematically analyzes the elaborate design of the program from two aspects: program form and main character image.The third part takes the audio-visual styling with rich aesthetics as the main content,analyzes its three aspects including the beauty design,light color presentation as well as rhyme expression,and integrates the mirror image expression of the program.On the basis of collation,this part analyzes the unremitting efforts made by the program on the road of promoting traditional culture and promoting cultural rejuvenation.The fourth part analyzes the aesthetic value of the program from the mapping of the program to traditional Chinese aesthetics.The fifth part mainly considers the future development of the program based on the principle of returning to thefundamentals of the culture.It proposes suggestions from cultivating talents in related fields,focusing on character shaping,media communication,enhancing audience participation,and stimulating emotional resonance.