A Study On The Ritualized Communication Of Traditional Culture In The Chinese Poetry Conference Of CCTV

China poetry conference is an original cultural variety show independently developed by CCTV science and education channel,which is the best of all cultural variety shows.Since James Kerry put forward the ritual view of communication,it has opened up a new territory to view communication from the ritual perspective,emphasizing the role of communication in maintaining and integrating society.From the point of view of ceremony,we can analyze the value and significance of the special traditional culture conveyed by symbol,and its effect on the integration of ideas and maintaining the society.At the same time,the traditional culture represented by poetry is the core content of the Chinese poetry conference,so the essence of the ritual communication of poetry conference is the communication of traditional culture.Through a series of communication methods,the study finds that the Chinese Poetry Congress has completed the ritualized construction and has its own ritualized elements.Including inviting the audience to join in before the broadcast,stable program flow,fixed broadcast time,regular program content,clear ritual role,so that they play a ritual function,it conveys the specific cultural value and significance of the excellent traditional culture.First of all,the conference on Chinese poetry created a poetic cultural atmosphere through symbolic symbols such as language,audio-visual and propaganda films,so that the audience could feel the beauty and sublimity of the poems.Second,by allowing the champions to realize their life values,the contestants to highlight their cultural accumulation,and the special contestants to tell their life stories,the program has rebuilt the audience's collective memory of the culture of poetry.Finally,the Chinese poetry conference invites the audience through multi-agenda setting,reiterates the importance of poetry,increases the audience's recognition of traditional culture,and promotes the formation of national cultural community represented by poetry.Therefore,based on the poems with broad folk basis,the conference of Chinese poetry and CI calls for people's spiritual return,plays the role of arousing cultural memory,reaffirming cultural belief and finally shaping the Cultural Community,this is also "Chinese poetry conference" through the traditional culture of ritualized dissemination of the foothold.Of course,in the variety show market environment of "a program becomes popular,homogeneous programs emerge in endlessly",how to innovate the program form under the condition of keeping program quality,is testing the wisdom of the program producers.Thestudy holds that the homogenization of the content of the traditional cultural ritualized communication in the current poetry conference leads to the audience's aesthetic fatigue,which deconstructs the sacredness of the ceremony,and the lack of interaction weakens the participation of the ceremony,the local dissemination makes the ceremony Potency Limited and so on question.The Chinese poetry conference should be innovated and perfected through the innovation of contest system,the strengthening of ritual interaction,and the external communication.Only in the new market environment,the Chinese poetry conference not only maintains the original mind of the excellent traditional cultural position,but also makes great efforts in the program form and the subject matter,can it arouse the audience's active watching,thus continuously exert the effect of the media ceremony,and make a contribution to the continuous dissemination and fermentation of the excellent Chinese traditional culture.