The Study On The Cultural Heritage Of Poetry Television Programs

In recent years,the party and the country have introduced a number of cultural policies to enhance cultural soft power.The inheritance of traditional culture has become one of the important aspects of national development.At the beginning of 2017,the second season of the"Chinese Poetry Conference" detonated screen and attracted many fans,then,the "poetry hot" was triggered.The poetry TV programs represented by "Chinese Good Poetry" and"Chinese Poetry Conference" are the main research subjects.And it examines the cultural inheritance of poetry TV programs from the perspective of communication theory.The article comprehensively analyzes the causes of the poetry TV programs,the connotation and realization of the program cultural inheritance,which is topics with realistic and theoretical values.First of all,this paper gives an overview of the causes of the poetry TV programs from the external social and cultural environment and the self-development of the program.Secondly,it analyzes the main connotation of the cultural heritage of poetry TV programs:it is to demonstrate the cultural value of traditional poetry,to represent the collective memory of traditional poetry,and to expand the function of the enlightenment of traditional poetry.Once again,it discusses the main methods of the cultural heritage of poetry TV programs:the programs are always "interactively",from the design to the communication;and a culture ceremony is formed through the operation of programs,the expression of symbols,and the creation of poetic icons;and in the construction of narrative discourse,the programs connect the elite discourse and popular discourse.Finally,it has examined some problems in the cultural heritage of poetry TV programs,and has given relevant suggestions and prospects in light of the actual situation,which has certain enlightening significance.In terms of research methods,the article mainly uses the text analysis,content analysis and questionnaire survey.Select the film and television materials of "Chinese Good Poetry" and "Chinese Poetry Conference" for the past five years as a sample of the study.On the basis of viewing,recording and understanding the meaning of the text,it conducts in-depth analysis of the causes,connotations,methods and issues.In terms of research,the perspective is more comprehensive.And the quantitative statistics of the program texts make the research conclusions more accurate.