Research On The Communication Features Of CCTV's "Chinese Poetry Conference" Program

After the " Chinese Poetry Conference " hosted by CCTV Science and Education Channel was broadcasted in 2016,it received extensive attention and triggered a heated discussion on cultural heritage issues,the program gained a good reputation successfully relied on good ideas,exquisite subject and competition systems as well as perfect visual effects in the context of entertaining media environment.After the program was aired,it received praise from all walks of life.The first round of the show attracted nearly 1.16 billion people.Meanwhile,the number of interactions exceeded 40 million,and the amount of Weibo topics reading exceeded 130 million.This article takes“Chinese Poetry Conference”as a research text,focusing on the various elements of the program from different angles,and then explores how to inherit and develop the Chinese traditional culture in the new TV environment.First of all,the author conducted a comprehensive analysis of the program from the macro perspective,briefly introduced the current social background of cultural communication and the creators of the program,and proposed the significance of the program for cultural heritage.Second,the author focused on the elements of the program,including the poetry text of the program,contestants,host,commenting guests,to analyze their expression strategy and the presentation of the characteristics by using communication-related theory.Thirdly,the author used the theory of narratology to analyze the structure,emotion,perspective and characters.Through the comprehensive discussion of the program elements,the author puts forward some suggestions on the innovation and orientation of the program in order to explore how to make the traditional culture better inherited and developed in the television environment.Under the environment of pan-entertainment,Chinese Poetry Conference has provided creative ideas for different programs that lack of originality,which is of great significance for the modern television media environment.