Research On Cultural Variety Shows Based On Coding And Decoding Theory

The fourth quarter of the "Chinese Poetry Conference" was broadcast onFebruary 5,2019,and received extensive attention and recognition.It not only continued the popularity of the previous seasons,but also appeared on Weibo,We Chat,Douban,Zhihu and other social platforms.The discussion was enthusiastic,and it also raised the question of how to achieve better inheritance and thinking of Chinese traditional culture.In the market environment of insufficient domestic TV media creation ability and the introduction of foreign models for local broadcast,the fourth quarter of the "Chinese Poetry Conference" continued Reform and innovation are unique in many programs,and are praised as "a clear stream," which has won a win-win situation of praise and ratings.This article uses case analysis method,text analysis method and in-depth interview method,selects the typical fourth quarter of "Chinese Poetry Conference" as the research object,and constructs the program text with the help of Stuart Hall's coding and decoding theory The path of cultural identity was explored in detail.The program uses the traditional poetry culture as the spiritual core to awaken the collective memory of the audience for a long time;with the help of representative national traditional cultural symbols,the stereoscopic propagation of the poetry and poetry is emphasized while emphasizing the national community;using elaborate narrative strategies,Stimulate the audience's national pride so that they can further recognize the image of the ancient cultural country constructed in the program.After having a basic text analysis and understanding of the program,the author uses in-depth interviews and text analysis research methods to analyze the 500 audience comments in Douban and the in-depth interview data of 10 young audiences in the fourth season of the "Chinese Poetry Conference",The study found that the fourth season of the "Chinese Poetry Conference" program through a series of TV symbols operation,the construction of a profound cultural heritage of the ancient civilization image is favored by the audience,enhance the national cultural self-confidence,thus presenting a dominant decoding position.However,it is inevitable that the rigid ideological output method and the reflection of the poetry craze under the test-oriented education system also weakened its influence in the process of constructing cultural identity in the program,so that some audiences hold consultation and even confrontational decoding.position.But it is undeniable that the realization of the national identity of the national culture is conducive to shaping the personality,rallying the hearts and soothing the soul.Finally,the author recommends that cultural program producers dig deep into cultural fertile soil to innovate program topics,improve media technology to achieve mass communication and focus on the unity of form and content,and three-pronged approach can better build the audience's culture through TV media texts Agree.