The Topic Setting Of "Xinhua Daily" In Environmental Communication

Environmental communication is the process of information transmission,topic construction and meaning sharing of ecological environment.Emphasizing that environmental communication is a process of social construction.Environmental issues were still fresh topics when they first appeared.However,as time went by,they gradually entered into people's horizons and gradually infiltrated into all aspects of government,enterprises,organizations,the general public and even international actors.Xinhua Daily mainly focuses on environmental reporting from four aspects in the environmental communication:early warning of environmental information,interpretation of environmental policies,supervision of environmental issues and education of environmental knowledge.Its role in environmental communication is significantly reflected in the level of promoting the government's commitment to solve the environment problem.According to the environmental report of Xinhua daily in the past ten years,the newspaper has experienced the transformation from mass information to professional information on environmental issues.Appropriately to convert report thinking,to encourage interpersonal environment information communication and discussion,to inspire every ordinary citizen of the society has a perception of environmental issues,so as to achieve the purpose of constructing environmental issues,participate in environmental decision-making and improve the status quo of the environment.And it is the inevitable trend of the development of party newspaper environmental communication.There are some references to the construction of the issue of Xinhua daily in environmental communication,and there are also areas that need for improvement.However,when environmental report is already in a very different social situation,"Xinhua Daily" how to maintain its position and attitude in the powerful current of the times,While ensuring the implementation of the policies and policies of the party and government,it is necessary to make corresponding efforts in various aspects to form a smooth and diversified interest expression mechanism.This study mainly uses content analysis method to objectively and systematically present the changes and rules of newspapers in the construction of environmental issues through multi-class quantitative indicators,and carry out the horizontal and vertical descriptive statistics of each key variable.At the same time,we select the news value,the editorial board standard and control,ethics and legal norms to analyze the related factors influencing the newspaper construction environmental issues,which factors are common in the news reports and which are unique in environmental news reports.Finally,based on the actual situation of "Xinhua Daily" in the construction of environmental issues,the author examines the difficulties and problems that the Xinhua Daily faces in,attempts to depict the main path of the regional mainstream media reshaping the role after the environmental communication enters a new period.