A Research On Hubei Daily Media Group Financial Strategic Management

With the continuous development of economy and the progress of science and technology,consumers show personalized and diversified demands.The deepening of the cultural system reform has greatly increased the uncertainty of the whole newspaper market.Therefore,it is imperative to accurately judge the external market and upgrade the strategic management and planning of enterprises.This paper takes hubei daily media group's financial strategy management as the object of case study,first,analysis the hubei daily media group of the internal and external,environment mainly refers to the macro environment and industrial environment,internal environment mainly refers to enterprise scale,enterprise culture,finance,human resources,technology innovation ability,etc.,using the SWOT model analysis,it is concluded that the hubei daily media group facing the opportunities and challenges in developing;Secondly,it expounds the current financial management of hubei daily media group.Thirdly,specific financial strategies are determined according to the overall strategic direction and objectives of the group,including financing,investment,cost reduction,risk control,etc.,reflecting that financial strategic management is the correct choice for the implementation of the group's development strategy and the inevitable result of serving the group's development strategy.The study on the financial strategic management of hubei daily media group is beneficial to the reference of other provincial party newspaper groups on the financial strategic management,so as to enhance their core competitiveness.