Research On The Parody Phenomenon Of Hot Events In The Context Of New Media

With the development of Internet technology and the emergence of New New Media,the main channels for people to receive information have changed from traditional media to New New Media.In the context of the New New Media,hot events have emerged in an endless stream.The New New Media represented by Sina Weibo and Wechat have effectively promoted the public's personal opinions on hot events.In the expression of personal opinions of hot events in the context of New New Media,people are no longer satisfied with the passive reception of information in the traditional media and have turned to active expression.In the expression of personal opinions,Parody has become a widely used method.The parody phenomenon in hotspot events is based on network technologies such as computers and mobile phones.The group of young netizens is the main body of creation,and hot events are used as creative materials.Through the use of parody techniques,secondary creations and New New Media are adopted.The platform spreads and gives new text meaning to it.The rise of parody phenomenon is undoubtedly the expression of public expression of the current social freedom,but at the same time it also shows a series of problems such as lack of originality and impetuousness in mass creation.This article focuses on the parody of hot events in the context of New New Media.It will try to explain the following through biblio-graphic analysis and case analysis:First,explore the parody that appears in hot events in the context of New New Media.The true connotation of the phenomenon is to discern the similarities and differences between the parody phenomenon presented in the hot events under the New New Media context and the internet Spoof in the Internet's first generation media.Second,explore the expression techniques and characteristics of Parody.Thirdly,the reason for the appearance of the parody phenomenon is studied starting from the law of imitation,the characteristics of New New Media,and social factors.Fourth,Parody is a phenomenon in the hot events under the context of the New New Media,embodying the aesthetic features,discourse features,and narrative features.Finally,what kind of influence does "Parody"have on real life?What are the positive and negative values?...