| In summer of 2005, a well known TV entertainment which produced by HuNan TV have witnessed the most impressive memory of China media. It brought a warm discussion in the society, some believed that the program is innovatory, others thought it is vulgar. Regardless all the critical, however, one undeniable fact is that the innovative programs ideas, successful operation, will become an entertainment establishment of a successful media events. Even the Development Research Center of the State Administration of Radio, Film and Television give the fully affirmed in the <2006 China Radio, Film and Television Development Report >With the continuously development of science and technology in the 21st century, we can receive the news from all over the world at the first time on TV live, the TV program producer could interact with the audience in real time. All the advancement like this train and motivate the audience more inventiveness and the media could use this advantage to create a media event one after another. In the "media events : history live,"Dayan and katz point out that media event was "a special television event"-----that is, for those people and the world who attracted by the live television historical events (mainly state-level events), including the landmark political and sports competitions, performance exceptional charm of the political mission, VIP members and experienced the transition ceremony. In the mass media tend to "minority dissemination" of the film, television, radio and other media columns or programs were chosen different audience groups, the division, the media has always shown its events space, time, "conquest". In recent years, the"big events"continuously happened on TV in our state, it aroused great concern . Therefore, this article will set as a successful model, study how did they made such a dramatic success. |
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