The Building And Dissemination Of Media Events

Dissemination of academic circles the research of "media event" has a long history, and roughly divided into two groups:a group of scholars represented by schramm believes that media event is medium "deliberately""false event"; and in Daniel. Dai Yang and Elihu Katz specifically for the media events written "media events:history live" in one book, then show another kind of understand. They will be medium as a special type of television events, a mass national or world class "Festival", and a comprehensive interpretation of "watching TV Festival" from the ritual culture angle.This paper mainly uses the theory of Dai Yang and Katz, the2012popular TV music reality show " The voice of China " in their research framework to analyze, pointing out its characteristics as a media event, influence and background. And from the view of the elements of building a media event, and compared with2005" Super singing girl " perspective, attempting to reveal the success of the " The voice of China " as a media event.This paper is divided into five parts:the first part is the introduction, mainly discusses the origin of the topic, literature review, research methods and research significance and so on; The second part of literature study method, through the collection and study of theory of literature and media events " The voice of China " program of image data, trying to discuss the reason of" The voice of China " as a media event; The third part to build elements of media events to analyze the reasons for the success of" The voice of China "; The fourth part will be " The voice of China " as hot as2005" Super singing girl" contrast compared, further reveals the success of the " The voice of China " evolution; The fourth part discusses the " The voice of China " event successful build value and limitations.