| As a kind of content production of TV entertainment industry, TV entertainment show hastwo kinds of value, the cultural value, and the economic value. And TV entertainment show canrealize its value through both of the two ways.Since the90thof last century, the industry of TV entertainment has on its way, and thegrowth was always so fast, during the time. Meanwhile, the meaning of "Entertainment" wasenlarging and changing as the society developed. Nevertheless, driven by the profit of commerce,TV entertainment lost its value in the process of produce to some degree; it created the irrationalbehavior of audience, strayed from the mainstream culture of the society. For these problems, wehave to face up to them, or we will have cognitive defect, and cause the obstacle for the TVentertainment industry in the new period of development.To optimize the content of TV entertainment show, innovate in value is imperative. Throughdistinguishing cultural value from economic value dialectically, the innovation doesn't mean topursue the creation of the form, but heavy on figuring out the meanings of culture in differentlevel of the society. Starting with these meanings, the innovation is aimed to satisfy demandsfrom different levels, so as to increase the whole value of the show.As the innovation in value has bring a new idea for increasing the whole value of the shows,we have to treat it specifically, only analysis the conditions from out and in, we can achieve anefficient innovation. |
PDF Full Text Request