| Job-seeking reality TV show refers to those TV shows that rely on performanceof the participants, either on the stage or workplace, to accomplish the goal for jobseeking. These shows have service, entertainment and specific characteristic. Due tothe market demands of society and targeted audience, together with innovation ofmass media and the positive support of government policy, job-seeking TV realityshow enjoys a much higher level of popularity in mainland china. After11yearsdevelopment in mainland china, Job-seeking TV reality show becomes mature andtends to play an important role in the market.Nowadays, according to various kind of content, Job-seeking TV reality showscan be basically segregated as live recruitments show, project competition, contentdisplay and real job experience. Different positioning and specialization of thesejob-seeking reality shows also lead to a well-diversified landscape of the mainlandTV program’s market.While the Job-seeking TV live shows enjoy a higher level of popularity, there arealso some problem deserving our attention and consideration, such as the deficiencyof presentation of human element, the imbalance between professional andentertaining elements, slow response to market changes and challenges of new media,etc. It is highly suggested that Job-seeking TV reality shows should restore the storyabout participants once again in front of the audience, perform program qualityreview, increase the variety of presenting content, adjust TV program scheduling, andmake full use of new media to extend the TV live show. As long as the aboveproblems are well tackled, it will provide brighter prospects to Job-seeking TV realityshows in mainland china. |
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