| Finance plays an indispensable role in the modern economic system and plays a regulatory and guiding role in the allocation and allocation of resources.The development strategy of civil-military integration is an important part of the national strategic system,which is related to the overall situation of national development and security.Through the effective integration of government,enterprises,finance and other forces and resources,we can form an institutionalized,legalized and standardized operation mode,which meets the development requirements of civil-military integration industry,and thus build a financial support system for the development of civil-military integration’s the new era,resolving major financial discoveries is one of the three key battles in the future.We should give full play to the role of finance,especially commercial banks,in implementing the major national strategy of civil-military integration.We should focus on resolving the financing difficulties and expensive financing problems of small and micro-enterprises joining the People’s Army,follow market rules,rationalize the allocation of military-civil integration resources,prevent and control financial risks,and maintain them.Financial security,as a barrier to national security,is of great significance.This paper focuses on the civil-military integration business of Bank of China Shaanxi Branch(hereinafter referred to as "Bank of China Shaanxi Branch").By using the strategic analysis tools such as PEST analysis method and "Five Forces" model scientifically,this paper makes a comprehensive analysis of the civil-military integration business,expounds the current situation of the development of the civil-military integration business,and determines the basic characteristics of the whole,practice and long-term effect in the company’s strategic theory.The business of civil-military integration of Bank of China Shaanxi Branch focuses on the differentiated competition strategy with the core of "civilian participation" small and micro enterprises.Under the guiding ideology of focusing + differentiation strategy,Bank of China Shaanxi Branch has made scientific management and planning,arranged and deployed the line work of business department,non-business department and front,middle and back office,strengthened personnel training and team building,improved the ability and level of financial services,enhanced the marketing development ability of team,strengthened risk control ability,and strengthened information security.Effective implementation of the strategy of guaranteeing competition. |
