Research On Competitive Strategy Of Zhe Jiang Hai Liang Educational Group

With the development of economical, educational and technologicalreforms of our country, non-state-owned educational schools are growingvery fast. Under the situation of the lack of education, the development ofnon-state-owned schools advanced social public interests and satisfied therequirements of people to the educational diversity, at the same time lessenthe financial burden for the government to develop the education. To meetthe needs of the economic and social changing, the ZheJiang governmentgreatly supported the schools run by the local people and organizationsboth in educational system and laws and regulations, resulting in thebooming of non-state-owned schools. The innovation from the substratemade the non-state-owned education thriving in ZheJiang. While at someplace in China, the situations for non-state-owned schools are not sooptimistic.Under such background, this thesis analysis the competitive strategyof ZheJiang HaiLiang Educational Group and hope it will do good to theother non-state-owned schools.After the introduction of educational markets and the basicmethodology on competitive strategy, instructed by Porter's competitivetheory, the thesis brings forward ZheJiang HaiLiang Educational group's...