MH Pension Service Company Medical Care Combined Business Research On Differentiation Strategy

With the aging of the population and the increasing number of incapacitated and incapacitated people,it has become an important livelihood issue for the country to allow the elderly to have a quality and dignified retirement life.In this context,the way of "medical and nursing integration" for the elderly is a good medicine to solve the current pension dilemma.First of all,this paper makes a comprehensive analysis of the theories related to the integration of medical and nursing care services for the elderly,and makes a comprehensive analysis of the current internal and international main ways of medical and nursing integration and its development status in various countries and regions.Then,based on the big social environment of aging and the increasing prevalence of the elderly in China,In addition,the population status and characteristics of S area are analyzed,and the development status of MH pension service is introduced by taking MH company’s medical care service as an example.Then,PEST theory,Porter’s Five Forces model and SWOT analysis are applied.This paper analyzes the existing problems,current situation and future development trend of MH pension Service company,and puts forward some opinions and suggestions for the future development.Taking "medical care" as the entry point,based on the medical care service mode under the big era environment of China’s aging population and the profound development of the disease rate of the elderly,taking MH Company in S District as an example,adopting a variety of case study method,interview method,survey method and other research methods are adopted and drawing on advanced foreign scientific research results,The internal and external conditions of MH company were analyzed in detail by using strategic tools,and in connection with the development of MH company’s medical and nursing combination business,an innovative conclusion was put forward,that is,MH company’s medical and nursing combination business should be suitable for the differentiation strategy,and the competitive strategy of the company to implement the differentiation strategy was further clarified according to SWOT analysis.