Research On The Development Strategy Of J Company Under The Background Of Military-civilian Deep Integration

Since the 18 th National Congress of the Communist Party of my country,the Party Central Committee with Comrade Xi Jinping at its core has formally proposed to raise the military-civilian integration development into a national strategy in accordance with the actual situation of our country and the development trend of the world.The national defense science and technology industry reform will form an in-depth development pattern of military-civilian integration,and build an integrated national strategic system and capabilities.These top-level designs have clarified the direction for the long-term development of my country’s state-owned military enterprises.At the same time,due to the particularity of the military industry,and the batch tasks of military products far exceeded those of private enterprises..As a state-owned military enterprise,J company also has the problem that the internal construction of the enterprise cannot adapt to the external development in the process of completing the national task.This paper takes the development strategy of Company J under the background of deep military-civilian integration as the research object,analyzes the current situation of Company J under the background of deep military-civilian integration.On this basis,the PEST analysis method,Porter Five Forces Analysis Model and other tools were first used to analyze the external macro environment,industry and competitive environment of J Company,and the four development strategies of the enterprise were clarified by SWOT matrix analysis.And using the EFE matrix method,the opportunities and threats faced by J company were compared and analyzed;Secondly,combined with the questionnaire method,the internal resources and internal capabilities of J Company are analyzed,and the advantages and disadvantages of J Company are compared by using the IFE matrix method;Based on the above analysis and evaluation results,the QSPM matrix is used to objectively evaluate the alternative strategic plan,and finally the development strategy of J Company,that is,the market penetration strategy solves the unbalanced product structure of J Company and the imperfect market management system.The diversification of technical relations makes up for the irrational structure of human resources,the irrational structure of militarycivilian products,the poor ability of financial risk resistance,and the lack of clarity in the strategic system of military-civilian integration.Finally,the company J proposed to develop strategic countermeasures.By clarifying the strategic development goals,the implementation path of the military-civilian integration strategy of enterprises is proposed from the four aspects of optimizing human resource management,optimizing product structure,improving financial management capabilities and improving the military-civilian integration strategic system.On this basis,effective safeguard measures are proposed,including emancipating the mind,strengthening organizational guarantees,talent echelons,and organizational structures.Through the above research,it helps J Company to formulate and implement a development strategy,guide enterprises to seize development opportunities in an increasingly competitive market economic environment,achieve leapfrog and sustainable development,and also provide some enlightenment and reference help for the development and growth of similar military enterprises in the context of militarycivilian integration,and further promote China’s military-civilian integration strategy to deep integration.