Natural Geography Documentary And The Study Of China's National Image

Since 21 century,the competition between countries is no longer a simple "hard power" competition.The national "soft power" has increasingly become an important criterion to measure a country's comprehensive national strength,and the most direct expression of a country's "soft power" is the national image.Documentaries,as a special form of image text in intercultural communication,play an increasingly important role in enhancing the global influence of the country,shaping and disseminating the national image.At the same time,under the background of economic globalization,the awareness of ecological environment protection has become a global topic of concern.The increasingly prominent environmental problems behind industrial civilization are gradually exposed.Human beings gradually realize that when developing themselves,we should pay more attention to the harmonious co-existence with nature.Therefore,in the face of global environmental problems,the positive or negative attitude of a country is closely related to the other countries of the world.Documentary plays an increasingly important role in intercultural communication.The voice of all countries in the world on the protection of the ecological environment is constantly increasing,making the documentary of natural geography theme in the world increasingly attracted by the creators.Therefore,this paper chooses natural geography documentaries as the research perspective.Starting from the beginning of China's television career in 1958,according to the specific development context of our country's documentaries,we have independently produced films from domestic CCTV and local media organizations from 1958 to the present,and have cooperated with foreign media.Natural geography documentaries on Chinese subjects are divided into three research phases.First of all,from the three different perspectives of feasibility,necessity,and urgency,the relationship between the documentary of natural geography and the shaping and dissemination of the country's image is demonstrated.Secondly,from thethree perspectives of the content selection of natural geography documentaries,narrative strategies,and means of dissemination,we explore what kind of national image is shaped in a given period of time.At the same time,on the basis of analyzing and summarizing the concrete relationship between the natural geography documentary and the shaping of the country's image,the deficiencies revealed in the development process of the natural geography documentary in the new era are summed up.The main problems are: meeting the market demand,subject matter content In order to select “hot” natural geographical resources,the recording and dissemination of niche natural resources are neglected.At the same time,documentary creators continue to walk out of the country and have learned to express stories,but they do not tell stories,and the international narrative pattern is not mature.This restricts the overseas dissemination effect of our documentary films.Not only that,compared to the mature documentary marketization system in foreign countries,the marketization of our country's documentary film is still in its infancy and its brand awareness is still weak.It has not produced a group of excellent documentary Chinese brand representatives.At the same time,the main broadcasting platform of domestic documentaries is mainly traditional media such as television.Although the new media is also used as an auxiliary platform,homogeneity is serious and the influence of communication is limited.This further limits the construction and dissemination of national image.For the author's analysis of the current lack of documentary in China,the author put forward the feasibility of the proposed: in terms of content selection,a more diverse choice of natural geographical resources with distinctive ethnic characteristics,is committed to disseminate the content and essence of the three-dimensional rich national spirit.In terms of narrative methods,through the participation in various forms of documentary festivals,Chinese and foreign co-productions,and learning from foreign mature internationalized narrative methods,and achieving foreignness,learning to tell Chinese stories well,and using more nationalized narrative methods to subconsciously To shape and disseminate national image and realize national expression.In the marketization of the documentary of natural geography documentary,documentary creators should strengthen the overseas marketization,build China's "natural geography" brand,build a three-dimensional external communication network,and help China's image to face the world.