On The Change Of National Image In Chinese TV Documentary

After the2008Beijing Olympic Games, the international community increasingly focuses on China. However, due to a cross-cultural obstacles and barriers, we found that Western audiences have been relatively vague impression of China, or even the existence of some degree of prejudice and misunderstanding. This phenomenon sparked intense discussion about the experts and scholars national image issues, and how to shape the national image, how to effectively spread the image of China’s major powers has become more urgent.Image of the country, is a subjective impression, which is based on certain material base, a country’s overall objective and subjective interpretation and evaluation of cultural values in the form of the individual. It is good or bad, not only affect the world public for their own preferences and feelings, but also to help achieve the realization of national interests and goals. Good image of the country to inspire the people of national pride, the formation of a strong cohesion, but also attract more international discourse, increasing its appeal to the international community for the implementation of the country’s major policies play a role. China, the world’s largest developing country, but also to establish the brand image of the country, rising status in the international community.TV documentary for its authenticity, the breadth of international themes and language, to build a special platform for interaction between countries, to achieve an effective external communication. Throughout the United States and Europe, a TV documentary has increasingly become an important carrier of its national image transmission. China is also2011SARFT issued the "Opinions on Accelerating the documentary film industry development", the explicit proposal to follow specialization, internationalization of the requirements, builds communication and marketing of domestic documentaries brand and an important platform. Therefore, this theme through the Chinese TV documentary longitudinal comb and text content analysis designed by evolution documentary video image of China under the contemporary return to explore how to construct China’s national image, to convey to the world the most authentic voice of China.