A Study On The Strategy And Method Of Making National Documentary Of TV Documentary In The New Century

The consideration of overall national strength has already changed from the traditional hard power fields to the soft power fields. As an important component of soft power. The National Image began to receive attention from governments and scholars. Shaping the National Image became a common topic faced by all countries under the background of globalization. Lippmann’s "pseudo-environment" theory suggests that the impact of the information environment on cognitive and behavioral of humans are more profound than at any time in the past, so in some extent the National Image of china can be said is the result of the game between the international and domestic medias, and it also indirectly illustrates that the National image can be shape and need to be shape. Not only does the TV documentary has the features of a wide range of audience and spread conveniently as other mass media, but also has the advantages of non-fiction, cross-cultural, cross-linguistic spread what major mass media such as television, news etc do not have. Especially under the background of that currently the rights of international discourse was controlled firmly by western. To make certain contribution to the public relation activities of the national image of China. The TV documentary need and should undertake the mission of cultural export and the responsibility of shaping the national image.This paper selected a total of82Chinese documentaries as the study sample, all of the study sample what made from2000to2012years won an international or domestic important awards at least. On this basis, we analyzed the current situation of shaping the National Image by TV documentaries since the new century. Overall,that the domestic documentaries shaping the National Image of china enter into the effective period. Whether the creative ideas,narrative style or the methods of expression are showing a trend that in line with international standards. CCTV Documentary Channel which was created on January1,2011, plays an important role in promoting cultural output by the way of the domestic documentary. Using documentaries for cultural output has achieved some success,while there are also some confusion, mainly includes: l.the chooses of the documentary subjects are biased.2.domestic documentary ignore the audience viewing habits and aesthetic sentiment and general output, which caused a "cultural discount" existence.3.The propagation force of the domestic transmission channels very low, it is not yet a strong challenge to the international media, the international competition for the international discourse right is still very grim.4the low degree of the domestic documentary market and its specialization.This paper argues that the strategies should be adopted are:firstly, to conduct research on the needs of the audience, and then combine the audience’s needs with the position of the national image of china in the process of creation, the image of china, Chinese theme, Chinese culture and Chinese values should be lied in the real Chinese people, the things happened in china and the material of china. Secondly Using international creative ideas and narrative strategies to create excellent documentaries, which can tell chinese story well to the foreigners.Thirdly, to Actively carry out the marketing. Lastly, using questionnaires, interviews, and many other ways to carry out post survey to overseas audiences, and resolutely put an end to the unidirectional thinking ways, which ignore everything after "cultural output".Approaches should be taken are:Firstly, the creation of the domestic documentary should pursue the internationalization subject, not choose the subject what express "the elder, the weakness, the poor or the minorities" as the priority selection. Secondly, The domestic documentary should be attached great importance on the creative way like "Chinese theme, Way of international express", and be re-encoded to facilitate intercultural communication. Thirdly, fully integrating the current domestic documentaries transmission channels, and actively exploring new channels, aims to striving to shape the most effective of the national image of China. Lastly, Promoting the process of the documentary market and its specialization.Hoping this article provides reference and inspiration to the research of shaping the national image of china to some degree.