Research On The "National Image" Of The Documentary Document Of The CCTV Record Channel

Increasingly complex international relations makes the competition between countries is no longer limited to the politics, economy, science and technology, but more important is the cultural soft power of the competition, and pay attention to the role of the soft power of national image by all countries.Different national image shows the style and features of different countries, and reflects a country in the international status and influence, then the theory and practice of national image is particularly important. In the field of media, different media carries national image shaping and spread of social responsibility from varying degrees. In this way, documentary is an important carrier and power to shape the national image because its true and abundant feature. With the continuously improving international position of China, the international community hoping to understand the Chinese by media, documentary has more advantages because of its own characteristics in the creation of "national image". The documentary film can reflect the state of human existence, recording the transformation of the society and the change of the times. It has a unique value and function in the communication between different cultures.The way of how to build a good national image in the construction of the international community to create a true and rich contemporary Chinese image, is not only the subject of each media, but also the subject of documentary. As the national media, CCTV rich leading role model, launched to adapt to the development needs of the times record channel, and it’s also China’s first professional record global spread of the channel, with the TV channel jointly undertaking the documentary record information dissemination, public opinion and morality Rye’s main duties.In the past, most of the research is to study the image of the country in terms of communication, cultural studies or international relations, etc., and the research of country’s image from a documentary point of view is not much, so this article basises on the award-winning documentary works of CCTV record channel broadcast to explain the country’s image, documentaries and national imagebuilding relations, political, economic and cultural perspective,and explores the shape of the "national image" specific appearance, performancing practices and shortcomings, combining with the actual given coping strategies and measures. Since the 2011-2015 of CCTV record channel by the award-winning documentary works summary induction, using literature retrieval method, content analysis method and comparative study method, combining with a selection of documentary, narrative mode, aesthetic characteristics, creation idea explore the recorded pieces to shape the national image method and path, draw lessons from other countries the typical successful cases, and some of them can promote constructive views of CCTV record channel of international communication ability, creating more outstanding works of documentary shaping real stereo image of China.