Research On The Development Strategy Of Inner Mongolia TY Airlines

In October 2010,the decision of the state council on accelerating the cultivation and development of strategic emerging industries listed "focusing on the development of aviation equipment with the focus on the development of dry regional aircraft and general aircraft,and making the aviation industry bigger and stronger" as a strategic emerging industry.In March 2011,the 12 th five-year plan for national economic and social development made it clear in the outline that "the high-end equipment manufacturing industry should focus on the development of aviation equipment",and included "the construction of a new type of domestic dry-regional aircraft,general aircraft and helicopter industrialization platform" in the strategic industrial innovation and development project.It can be seen from the above documents that the state attaches great importance to the general aviation industry to a new height and general aviation has entered a new stage of development.General aviation is regarded as the gold industry of modern transportation,general aviation and transportation aviation are called "two wings" of aviation.China ranks second in the world in terms of air transport scale,but the development of general aviation industry lags far behind.The gap is the potential.How to let Chinese civil aviation "two wings" fly together is the problem that many general aviation companies need to consider in the development.This paper conducts a comprehensive research and analysis of TY airlines in Inner Mongolia through field research,data analysis,comparative analysis and literature research.This paper studies how TY airline of Inner Mongolia ADAPTS to the current situation,makes use of advantages and seize development opportunities with existing resources.In combination with the development vision and goals of Inner Mongolia TY airlines,a development strategy suitable for its long-term and healthy development is formulated.At the same time,it puts forward the safeguard measures to ensure the strategic development.This paper first summarizes the development status of China's general aviation industry,and compared with the same industry in developed countries,and puts forward the significance,ideas and methods of this study.Analysis method: using PEST analysis,Porter five model,SWOT analysis and EFE matrix,IFE matrix analysis method are studied,such as analysis of Inner Mongolia TY airline's internal environment and external environment,through the analysis of Inner Mongolia TY airline's strengths,weaknesses,opportunities,threats,fully understand the development situation of Inner Mongolia TY airlines now.Then select the development strategy of Inner Mongolia TY airlines for diversification strategy,in accordance with the actual situation in Inner Mongolia TY airlines current and advantage,with reference to the change of external environment,in line with the purpose of strengthening to meet changing market,put forward the related diversification strategy for the development of Inner Mongolia TY airlines the preliminary conception,then through the concrete strategy of diversifying measures are put forward and the matched strategic safeguard measures,implementing a diversification strategy of Inner Mongolia TY airlines be born.By comparing the development history and trend of domestic and foreign general aviation companies,this paper hopes to carry out strategic planning for TY airline of Inner Mongolia.It is hoped that the research results of this paper can provide reference opinions for the strategic selection and implementation of TY airline of Inner Mongolia.