Study On The Development Strategy Of Liaoning OST General Aviation Co.Ltd.

After the Second World War,due to development of aviation technology and urgent demand of civil aircrafts converted from combat aircrafts,the global general aviation industry has been developing rapidly.After 60 years of development,China's general aviation industry has made great progress.At present,the development of general aviation in China has risen to a national strategic level.A considerable number of enterprises saw opportunities in the aviation field,and have laid out "air"strategy.The 2016 OST Liaoning General Aviation Company Limited came into picture under such background.Liaoning OST General Aviation Co.Ltd is located in the national aviation base-Shenyang Faku Caihu Airport Industrial Park.With its own efforts,the company has grown much in the past-two years,but it has also exposed many weaknesses while developing.Therefore,how to strengthen their own management,further open the market,and make scientific planning for the future development of the company,is a very important research topic.This paper takes on the development strategy of Liaoning OST General Aviation Co.,Ltd.as research object.This paper starts by analyzing the development of global general aviation,China general aviation and general aviation in Northeast china.Based on the theories of development strategy and strategic management,this paper uses literature research method and in depth interview method.At the same time,this paper uses PEST method to analyze the macro environment of domestic shipping industry,and Potter's five forces model to analyze industry environment.From the level of business state,enterprise culture,technology,finance,and personnel,the enterprise internal environment is analyzed.Through SWOT analysis,we can then identify the advantages and disadvantages,opportunities and threats of the company,and choose the development strategy that suits the company the best.The strategic planning of the company's future development is designed based on the above analysis.In order to ensure the smooth implementation of the strategy,security management,cultural and organizational system,human resources,project development,marketing are discussed.The research of this paper provides the company clear and accurate understanding of its own situation and current market conditions,which points out the direction for future development.