Research On The Development Strategy Of Erdos TY Airlines

General aviation industry is an important basic industry for the development of national economy.It is also known as the “two wings of birds,two wheels of vehicles”in the development of civil aviation industry,which is an important part of the comprehensive transportation system.In July 2012,several opinions of the State Council on promoting the development of civil aviation industry made an important deployment for the development of general aviation.According to the general idea of“one,two,three,four” civil aviation work put forward by CAAC,China's civil aviation industry will focus on the development of general aviation,which shows that the national attention to the development of general aviation industry has been raised to a new level.General aviation It has entered a new stage of development.Erdos TY Aviation Co.,Ltd.is the first class a general aviation enterprise established in the Inner Mongolia Autonomous Region with the approval of CAAC.Facing the inclination of national policies related to general aviation industry and the vigorous development of tourism industry in Inner Mongolia Autonomous Region,whether Erdos TY aviation company can seize the development opportunity,formulate a feasible development strategy in line with its own characteristics,point out the future development direction for the company,and guide the operation and management decision-making is an important issue to be solved urgently.This paper takes Erdos TY airline as the research object,using PEST analysis and Porter's five forces analysis to explore the opportunities and challenges faced by the company in the analysis of the external environment of Erdos TY airline;using resource capacity analysis method to analyze the internal environment of Erdos TY airline,the advantages and disadvantages of the company are obtained.Finally,through the SWOT analysis matrix,we can get the strategic alternatives,and finally select the relevant diversified development strategy and differentiated competitive strategy.We can implement the development strategy by building a high-quality brand culture,actively layout the consumer market,comprehensively promote the construction of flight training center,and give full play to the complementary advantages to promote industrial cooperation.At the same time,from the corporateculture,human resources,marketing management,operation management,organizational structure,financial management six aspects of the implementation of the company's strategy to provide security.Based on the application of strategic theory,data analysis of relevant industries and the test of work practice,this paper puts forward the development strategy of Erdos TY airlines,which can provide reference for the management of Erdos TY airlines to make strategic choices,so as to seize the opportunity of strategic development,avoid external threats,give full play to their own resources and capabilities,and realize the sustainable development of the company On the one hand,it can provide theoretical reference and practical guidance for other general aviation companies in the face of new competitive environment and development strategy.