Research On The Business Model Of JT Commodity Concrete Company

After entering the 21st century,under the new economic conditions,as the business environment of enterprises is constantly changing,the form of competition of enterprises is also changing.More managers are gradually aware that business models are slowly becoming a key to gaining competitive advantage.As the management scientist Peter F.Drucker puts it,"The competition between business and business today is not the competition of products,but the competition about business models".Innovative business models play an important role in building a competitive advantage.This is similar to the core focus of the value chain,and then guides us to discuss business model innovation from the perspective of value chain.How to achieve the leap and transformation of traditional enterprises,how to deal with the challenges of globalization and informationization,as well as intelligence,personalization and other aspects,traditional enterprises can only adapt to some changes through the changes of business models.Some traditional enterprises that have slowed down or are generating negative growth must do something,that is,the current business model reform and innovation,as well as transformation and upgrading,only then will it be possible to find different profit growth points and make enterprises Can continue to operate,so that there will be sufficient and continuous qualifications to open up the market or seize the market to ensure that enterprises can survive,develop and compete.In the research field of business model innovation,previous scholars and experts have already done a lot of research,and the theoretical foundation is very rich,but there are not many researches on the ideas and methods of business model innovation of traditional commercial concrete enterprises.The full text of JT Commodity Concrete Company is the object of research.Firstly,by searching most of the relevant materials,it comprehensively describes the domestic and foreign information about business models,and carries out the business model and its concept or theory of innovation.The data integration,based on some theoretical summaries related to business model innovation,lays a solid foundation for the detailed exploration of business model innovation from the reality;then,the main application is related to the business model.The tools,with the case study method and the literature research method and the qualitative analysis method,thePorter Five Force model as the research assistant,the JT commercial concrete company is in the macro environment and the internal environment and the problems faced,the competitive environment of the industry In-depth analysis and research;then,after combining all the above research and exploration conclusions,opened up the path of innovation,found the business model innovation methods and implementation strategies that are suitable for the company,and then listed Corresponding safeguards are used to ensure that they can be implemented from theory Action.After in-depth study of the current business model of JT Commodity Concrete Company,we finally got the core business resources and advantages and capabilities as the standard to choose the business model that suits the enterprise to innovate.The key innovations are strategic planning and profit model.In terms of channels and team structure,from the traditional concrete production enterprises to the"aggregate,production,construction integration" business model,effectively use their own advantages,integrate important resource advantages,and introduce high-tech new technologies.Change the original business model,meet the customer’s demand for value,and maintain a long-term competitive advantage in its industrial value chain,truly realizing the development and strength of the enterprise.When innovating the business model of JT Commodity Concrete Company,it also plays an important role in promoting the development of the concrete material industry.