Analysis And Optimization Of Business Model Of QJ Company

With the development of economic globalization and Internet application,the theoretical research of business model is becoming more and more popular in business and academic circles.Nowadays,the competition in the market is actually the competition between business models.If a start-up enterprise has a good business model,it will be more than half successful.Business model is a good tool to link high-level strategic ideas with daily work decisions.With the vigorous development of new energy vehicles and smart grid,the acceleration of rail transit and electrified railway construction,and the use of various precision electronic products,the requirements of power user side for power quality are gradually improved,the awareness of power quality management in various industries is gradually enhanced,and the power quality management market is also showing a steady growth trend.Relevant experts predict that in the future,China's power quality control market will have a blowout development,and the industrial scale will maintain a rapid and stable growth trend.The above market situation is not only an opportunity but also a challenge for QJ company,which specializes in power quality management,and faces great pressure.Therefore,it is the first key task of QJ company to sort out and optimize its business model on the basis of its current start-up period,get out of business difficulties,promote its rapid development and rise,and lay the foundation for future sustainable development.This article takes QJ company as the research object.Firstly,it summarizes the theoretical basis of business model,business model canvas,business model design and optimization,and the research status at home and abroad.Secondly,we use pest,five forces model and business model canvas to study and analyze the company's internal and external environment,industry structure and internal and external competition situation in detail.Thirdly,based on the above analysis results,find out the existing problems of QJ company's business model from the value vision of business model,and optimize the company's business model in terms of value proposition,value creation,value transmission and value acquisition.Finally,the implementation steps and guarantee of business model optimization are formulated.