HT Company Business Model Innovation Research

In the present era,the new economic form based on the Internet technology is changing the life of human beings and impacting the traditional mode of enterprise survival and development,the integrated development with the Internet has promoted the production and operation efficiency and independent innovation ability of the real economy such as manufacturing industry.Which causes the competitive advantage in the Internet era is no longer the competition of assets in the industry,but the competition of business models.HT company is a national hydraulic pneumatic manufacturing backbone enterprises and innovative enterprises,in the key battleground to the development of national economy,How to promote the business model innovation under the Internet economy,establishing an industrial Internet cloud platform and supporting service system integrating information resources,intellectual resources and production resources in the hydraulic and pneumatic industry to realize the transformation and upgrading of enterprises,is a real problem HT company is facing.This paper considers the present situation of HT company in the hydraulic pneumatic industry,deeply analyzes the present situation of HT company business model,determines the HT company existing main problem.According to the PEST and SWOT and KFS analysis,combing HT company business model innovation ideas clearly,integrated use the Internet of things,such new model is put forward to the long tail "platform" as the core business model,and clear the theoretical framework and future of HT company business model innovation.HT company should carry out innovation from Core Resources,Key Business and Customer Relationship module.This paper aims to help HT company solve the main existing problems,establish the core competitiveness in the hydraulic and pneumatic industry,and promote the company to realize transformation and upgrading as soon as possible.At the same time provide reference for other manufacturing enterprises to carry out business model innovation.