Research On The Development Strategy Of HA Power Supply Company

The HA power supply company currently has more than 2.4 million users,and is responsible for political power conservation and power supply tasks in the HA area.As a state-owned large-scale power supply enterprise,the company is responsible for the transmission,supply,electricity,and distribution management of the four districts and three counties of the HA city,focusing on the grid planning,grid construction,operation management,and power supply services of the regional power grid.Expand green energy cleaning services such as electric energy replacement,electricity generation,and live working.With the continuous reform of central reform,transmission and distribution price reform,power selling side and incremental power distribution investment,many competitive competitors appear in the industry market.The company faces enormous threats and challenges.The management methods have not been able to keep up with the development of the situation,and we must implement a forward-looking development strategy to ensure the company's sustained,healthy and stable development.Paper first briefly introduces the paper selected topic background and research significance,the state council in March 2015 printed and distributed to the several opinions on further deepening the reform of electric power system marks the organizational structure of power supply enterprises will be a major change,business to sell electricity from power supply company,allow and encourage the establishment of many sell electricity companies,this will be the cost and profit of power grid is more transparent,will be dramatically reduced the possibility of power grid enterprises get excess returns,this article mainly research under this background,the HA power supply company how to combine its own development present situation,the correct understanding of the enterprise is facing the main problems in the development process,Scientific and reasonable development strategy in line witih their own business characteristics.On the basis of summarizing and analyzing the strategies implemented by domestic and foreign power supply enterprises,it is realized that different power supply companies choose different development strategies due to their different historical backgrounds and internal and extermal environments.However,the choice path of development strategy is basically the same,that is,the enterprise must first analyze the environment,the ability of the enterprise,advantages and disadvantages,on this basis,choose the appropriate strategy,and take strong measures to ensure the implementation.Then the basic framework of the thesis is clarified.Review the relevant theoretical knowledge of strategic management and the basic content of enterprise core competitiveness,so as to guide the development strategy formulation and implementation of HA power supply company.This paper introduces the development status of HA power supply company,analyzes the macro environment for the development of the company through PEST analysis model,studies the industry environment for the company with porter's five forces model,and clarifies the external environment for the development of the company.Then the internal resources of HA power supply company,such as organization and management,finance,talent,marketing,technology,etc.,are analyzed,and the core competencies,including operation and maintenance capability of power grid,investment and construction capability of power grid,guarantee capability of high-quality and efficient power supply service,and operation and management capability,are determined.Internal and extermal comprehensive and combined with the industry development prospects for comparative analysis,for HA power supply company strategic planning.On the basis of comparative analysis,SWOT analysis method was used to further determine the situation facing the company.According to SWOT analysis results,the advantages and disadvantages,opportunities and challenges of HA company were clarified,and the development strategy of the company was selected through comprehensive analysis.Finally,the main content of the implementation of the strategy of HA power supply company is formulated,and in order to ensure the practical and effective implementation of the company's development strategy,various powerful supporting measures are proposed.