| This paper based on the practical management of Shanghai y stone co.,LTD.And the specific situation,using the knowledge of the strategic management,application of PEST macro environment analysis,porter five industry competition environment analysis,SWOT analysis on the enterprise itself,such as strategic analysis theory and method of XY stone co.,LTD.Of Shanghai macro environment,competition environment,the advantages and disadvantages,opportunities and threats for strategic analysis,on the external environment and enterprise oneself circumstance,establish scientific,reasonable and feasible development strategy.Based on the analysis of the competitive environment,advantages and disadvantages,opportunities and threats,as well as the quantitative evaluation of the internal and external environment of Shanghai XY stone co.,LTD.,it is concluded that the diversified growth strategy related to stone should be chosen.Its realization way is respectively:enlarge and strengthen the core business-public decoration project,rapid development and expansion of business-home decoration project and processing business,based on the home decoration,machine implementation of choice business-decoration construction business.At the same time,rules and regulations,human resources,organizational structure,corporate culture and financial support should be provided for the implementation of development strategies.This paper has a certain reference and guiding significance for the stone industry,especially the analysis of the competitive environment of stone processing enterprises,the formulation and implementation of development strategies. |
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