Research On The Design Of Heze Peony Cultural Creative Products

Peony has the reputation of “king of flowers”and has high ornamental and practical value.In the cultivation history of thousands of years in China,it has been endowed with rich cultural connotations and has become a symbol of happiness and grace.As one of the main producing areas of peony,Heze has been integrated with the local folk customs and folk customs in the course of thousands of years of development.It has formed a unique peony culture with literature,painting and arts and crafts as its carrier.The current pluralistic mode of consumer culture has broken the traditional form of the carrier of Peony culture communication.The traditional carrier method has been out of touch with modern life,which has hindered the development and inheritance of culture to a certain extent.Cultural and creative products,the original cultural elements are extracted and concise,and transformed into a daily product suitable for current life and aesthetics in a creative way.The peony cultural creative products studied in this paper aim to make the traditional peony culture fit with modern life,and carry forward and inherit the peony culture in the beauty of daily use,and then promote the development of Heze City's cultural and creative industry.Firstly,through the exploration of the basic attributes of cultural creative products and the carrier of Heze Peony culture communication,the Heze Peony Culture is the main line,and the traditional Peony culture is protected and passed down.The abstract and figurative two can be used to transform the design of cultural and creative products.Class visual culture elements.Secondly,combining the current situation of Peony cultural products and the analysis of the audience,it concludes that Heze Peony cultural creative products should avoid homogenization,cater to modern aesthetic concepts,and respect the diversity of audience needs.Finally,the overall engraving design method and bionic design method are applied to the design practice of Heze Peony Culture Creative Products.The article is divided into five chapters.The first chapter is the introduction part,which expounds the research background,research significance,research methods and the research status at home and abroad.The second chapter is the summary of Heze Peony cultural creative products,expounds the related concepts involved in the thesis,and the Heze Peony The regional cultural characteristics and the basic attributes of cultural and creative products are explored.The third chapter is the analysis and extraction of the cultural elements of Heze Peony.Based on the induction of the traditional peony cultural carrier form,it explores the cultural elements that can be used as creative transformation and extracts angles.The fourth chapter is the design orientation of Heze Peony culture creative products.Through the analysis of the status quo and the audience,the design orientation of Peony cultural creative products is obtained.The fifth chapter is the design practice part.Based on the previous research,the peony cultural creative products are carried out.Classification,summarizing the design methods suitable for Heze Peony culture creative products and applying them to design practice.