| Due to the advocacy of China’s cultural soft power and the spiritual needs of modern public life,cultural and creative products,as cultural derivatives,have generally entered the public life.Whether and how to realize the cultural,communication and educational values of cultural and creative products are worth considering.Liangzhu culture is one of the important historical landmarks of the Chinese nation.The design and research of cultural and creative products is a key link in the dissemination of Liangzhu culture.Liangzhu culture is a long time away from contemporary times.Most of the unearthed cultural relics have religious meanings and are not suitable for use in contemporary products.From the design and development,we need to pay attention to the available Liangzhu Cultural Elements and integrate them with modern life scenes,cultural relics and cultural relics Combining modern aesthetics,we can design products with Liangzhu culture connotation and suitable for modern life.Through literature research,questionnaire survey and other ways,this paper combs the design principles and methods of cultural and creative products,and through the market research of the Heritage Museum,obtains the current development direction and shortcomings of cultural and creative products of the Heritage Museum,which provides a theoretical basis for the later design practice.In the design practice,the user hierarchical method is used to investigate the users of Liangzhu Cultural and creative products for contemporary youth,and the specific user portraits are obtained.The cultural elements of Liangzhu and the current situation of Liangzhu Cultural and creative products are analyzed,and the practical life products centered on young users are studied.Through the design experiment,12 sets of stationery,candlestick and aromatherapy design schemes are obtained,The cultural value evaluation model is used to evaluate the design scheme and get the final scheme.This topic enriches the design practice of cultural and creative products of Liangzhu culture,and summarizes the design methods,hoping to have a certain guiding significance for cultural and creative development.In the future,we will continue to pay attention to the evaluation model applicable to contemporary cultural and creative product design,and establish the whole process of cultural and creative design. |
