Research On Yunnan General Aviation Industry Development Strategy

During the "Thirteen-Five" period,Yunnan has a rapid and deep development in the construction planning of the aviation hub,and the aviation already has a certain foundation.But overall,Yunnan airlines in the civil aviation in the domestic leading level,and general aviation in the initial development trend,the two did not form a synergistic development.Combined with the regional and economic characteristics of Yunnan,general aviation should have a great promotion role in its development.Whether in the flow of people,logistics,tourism,green industry development,as well as in the forest,infrastructure,and so on,general aviation has a broad space for development,especially in the "side of the road" in the construction and neighboring countries in the exchanges,but also with other transport industry is difficult to have a quick advantage Although Yunnan General aviation is facing economic,the huge market demand brought by the social development,but it is difficult to adapt and make breakthroughs because of the restriction of policy and industry combination,not to give full play to its advantages such as fast,efficient and wide range of adaptation,and not to form the coordinated development of economic society in Yunnan and adjacent areas.This paper takes the theory of industrial chain,with the guidance of the theory of industrial cluster and the general aviation industry in Yunnan as the research object,this paper focuses on the concepts of general aviation and general aviation industry,analyzes the macro environment of industry by Pest,and synthetically utilizes SWOT analysis method to sum up the advantages,disadvantages and Opportunities and challenges,and the successful experience of general aviation industry at home and abroad in-depth analysis and summary,so as to establish the future development strategy of the general aviation industry in Yunnan.The development strategy of general aviation in Yunnan is also the problem of general aviation industry in most provinces and cities.Therefore,the research results of this paper can cause more similar general aviation industry to research and think about the development of industry,and it has certain guiding significance to promote the development of general aviation industry.