Research On The Integrated Development Path Of Jiangxi Aviation Industry And Tourism Industry From The Perspective Of Industrial Value Chain

Since the founding of New China,with the rapid development of economy and society and the continuous expansion of the scale of enterprises,China’s tourism and aviation industry has made rapid development,and the development trends of the two have demonstrated the characteristics of being hand in hand and being mutually beneficial.At present,most tourists will first choose aviation as the mode of travel,mainly because the air travel mode has the advantages of safety,speed,comfort and economic benefits.This gives the development of the tourism industry the most basic protection of travel modes.It can promote the upgrading and transformation of the tourism industry,and it can also increase the accessibility of urban tourist attractions.In addition,with the gradual rise of private custom tourism system and higher tourism,the airline’s customer sources have been increased to a certain extent,which also makes the airline’s competitiveness in the aviation industry greatly improved.At the same time,with the reform of low-altitude airspace in China,general airports have mushroomed,and low-altitude tourism has created a new wave of tourism.Tourism cooperates with aviation and aviation supports tourism.At the same time,the two sides are exerting strengths from multiple perspectives,broadening the scope of cooperative enterprises,lengthening the convergence of industries,boosting the resources of the tourism industry and the development of the aviation industry.This can enable the aviation industry to continue to expand and develop.The space route network and industrial value chain connect the tourist areas of various countries closely and accumulate a large number of tourists,constantly increasing the scale and overall strength of their industries.The tourism industry combines the advantages of the aviation industry to improve the tourism resources.The industry industry has been innovated,and products combining tourism and the aviation industry have also been designed so that the benefits of both have been greatly improved.On the above-mentioned development premise,this article first analyzes the concept of industrial value chain,the concept of industrial integration at home and abroad,and literature research related to the integration of aviation and tourism industries at home and abroad;then it analyzes the development status and development of aviation industry and tourism in Jiangxi Province.Problems and inadequacies;based on studies of the integration foundation,driving forces,andintegration of tourism and aviation,etc.,a comprehensive statement of the aviation industry value chain and the value chain of the tourism industry is held.It is believed that the aviation and tourism industry value chain has many On the basis of industrial convergence and industrial value chain theory,the analysis method of decomposition and reconstruction of the value chain is used to deeply study the process of industrial integration of the aviation industry and the tourism industry,and innovatively proposes the convergence mechanism of the integration development of the aviation industry and the tourism industry.Convergence path,as well as specific models for the integration of aviation industry and tourism.Finally,this paper puts forward the feasibility suggestion and plan for the integration development of aviation industry and tourism in Jiangxi Province.It hopes to bring some reference value to the government,airlines,airport groups,travel agencies,tourism groups,tourist attractions suppliers.